Here is the link to my final version of project three.
I am making a causal argument, so I expect my audience to already have a negative viewpoint on the F-35. My goal is essentially to clarify the causes of its failure to discourage the funding of similar programs in the future. For one and two below, I would identify the issue as the following:
Concurrency and commonalities are effective strategies for engineering design in the defense industry.
In the science and technology community, opinion on the issue varies depending on each reader's experience with the design strategies being analyzed.
1. Mark with an "x" where you feel your target audience currently stands on the issue (before reading/watching/hearing your argument) below:
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| Gibbison, Teresa "Wharfedale Printing Press" 03/12/2011 via Flickr CC BY-NC-SA 2.0 |
I am making a causal argument, so I expect my audience to already have a negative viewpoint on the F-35. My goal is essentially to clarify the causes of its failure to discourage the funding of similar programs in the future. For one and two below, I would identify the issue as the following:
Concurrency and commonalities are effective strategies for engineering design in the defense industry.
In the science and technology community, opinion on the issue varies depending on each reader's experience with the design strategies being analyzed.
1. Mark with an "x" where you feel your target audience currently stands on the issue (before reading/watching/hearing your argument) below:
←----------------------------------------------------x--------------------------------------------------------->
Strongly Totally neutral Strongly
agree
disagree
2. Now mark with an "x" where you feel your target audience should be (after they've read/watched/heard your argument) below:
←----------------------------------------------------|----------------------------------x----------------------->
Strongly Totally neutral Strongly
agree
disagree
3. Check one (and only one) of the argument types below for your public argument:
_______ My public argument establishes an original pro position on an issue of debate.
_______ My public argument establishes an original con position on an issue of debate.
x My public argument clarifies the causes for a problem that is being debated.
_______ My public argument proposes a solution for a problem that is being debated.
_______ My public argument positively evaluate a specific solution or policy under debate (and clearly identifies the idea I'm supporting).
_______ My public argument openly refutes a specific solution or policy under debate (and clearly identifies the idea I'm refuting).
4. Briefly explain how your public argument doesn’t simply restate information from other sources, but provides original context and insight into the situation:
My emphasis on the strategies used in the program, rather than the capabilities and politics of the program provides a new perspective on the program as a whole. The identification of causes offers an explanation behind the failures, which most authors simply rant about. It also offers a look at the future of defense design and examines the lessons that can be learned from past failures.
5. Identify the specific rhetorical appeals you believe you've employed in your public argument below:
Ethical or credibility-establishing appeals
_____ Telling personal stories that establish a credible point-of-view
x_____ Referring to credible sources (established journalism, credentialed experts, etc.)
x_____ Employing carefully chosen key words or phrases that demonstrate you are credible (proper terminology, strong but clear vocabulary, etc.)
_____ Adopting a tone that is inviting and trustworthy rather than distancing or alienating
x_____ Arranging visual elements properly (not employing watermarked images, cropping images carefully, avoiding sloppy presentation)
_____ Establishing your own public image
in an inviting way (using an appropriate images of yourself, if you
appear on camera dressing in a warm or friendly or professional manner,
appearing against a background that’s welcoming or
credibility-establishing)
_____ Sharing any personal expertise you may possess about the subject (your identity as a student in your discipline affords you some authority here)
_____ Openly acknowledging counterarguments and refuting them intelligently
x_____ Appealing openly to the values and beliefs
shared by the audience (remember that the website/platform/YouTube
channel your argument is designed for helps determine the kind of
audience who will encounter your piece)
_____ Other:
Emotional appeals
_____ Telling personal stories that create an appropriate emotional impact for the debate
_____ Telling emotionally compelling narratives drawn from history and/or the current culture
_____ Employing the repetition of key words or phrases that create an appropriate emotional impact
x_____ Employing an appropriate level of formality for the subject matter (through appearance, formatting, style of language, etc.)
_____ Appropriate use of humor for subject matter, platform/website, audience
x_____ Use of “shocking” statistics in order to underline a specific point
_____ Use of imagery to create an appropriate emotional impact for the debate
_____ Employing an attractive color palette that sets an appropriate emotional tone (no clashing or ‘ugly’ colors, no overuse of too many variant colors, etc.)
_____ Use of music to create an appropriate emotional impact for the debate
_____ Use of sound effects to create an appropriate emotional impact for the debate
x____ Employing an engaging and appropriate tone of voice for the debate
_____ Other:
Logical or rational appeals
_____ Using historical records from credible sources in order to establish precedents, trends, or patterns
x_____ Using statistics from credible sources in order to establish precedents, trends, or patterns
_____ Using interviews from stakeholders that help affirm your stance or position
_____ Using expert opinions that help affirm your stance or position
x_____ Effective organization of elements, images, text, etc.
_____ Clear transitions between different sections of the argument (by using title cards, interstitial music, voiceover, etc.)
x_____ Crafted sequencing of images/text/content in order to make linear arguments
_____ Intentional emphasis on specific images/text/content in order to strengthen argument
_____ Careful design of size/color relationships between objects to effectively direct the viewer’s attention/gaze (for visual arguments)
_____ Other:
6. Below, provide us with working hyperlinks to THREE good
examples of the genre you've chosen to write in. These examples can
come from Blog Post 11.3 or they can be new examples. But they should
all come from the same specific website/platform and should demonstrate the conventions for your piece:
America Doesn't Do Enough To Protect Its Innovative Designs
America Doesn't Do Enough To Protect Its Innovative Designs
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